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The New Lebron James

Lebron James has been in the news as of late because at the end of the NBA season he became a free agent. Lebron is arguably the best basketball player in the world, so obviously every team would like to sign him as a free agent. There has been a large amount of coverage while Lebron has been going through the process of figuring out where his next destination would be, if not back in Cleveland. Lebron decided to do a one hour special on ESPN to announce where he had decided to take his basketball skills, and a lot of controversy erupted from the thought of Lebron’s “self-centeredness” for having a live show to say one sentence about where he was going. The NBA star chose to go to Miami, and this angered all Cleveland fans, and created even more coverage throughout the media. Every type of news medium covered the steps of Lebron’s free agency, from local to international, and they all had their own opinion on the matter.

The first news article that I read about Lebron James leaving Cleveland was from the local Cleveland news. This article started out with the author explaining that he was stunned when Lebron decided to leave the city that he had played for his entire career. The local news took a stand against Lebron James with this article as they go on to question why he decided to go on ESPN with a one hour special all about himself and his decision. Because Lebron James left his hometown, the local news obviously took a bias and decided to turn against the NBA star. At the end of the article, the author begins to write directly toward Cleveland fans, which shows that his language is meant to be seen by fans of the NBA team. Overall, this article was against Lebron and the decision that he made.


The second article about Lebron Jame’s free agency period that I read was from the national news. CNN wrote a blog article about Lebron’s decision to play for the Miami Heat. This article begins differently than the local one as it starts with quotes from Lebron about when he decided to make his decision, and it gives facts about his free agency period. This is different from the local, because the local took a bias from the beginning against Lebron James. Also, the language within this article was mostly neutral as the article did not take sides. Mostly, the entire article was full of quotes, and I think that CNN did a good job of keeping a bias out of this article.


I then found a video from television from an ESPN show called Sportsnation. The video from Sportsnation creates a fake “The Decision” situation that is poking fun at how Lebron told the world where he was going to play. The ESPN show created a similar atmosphere to the Lebron announcement, and they asked similar questions that were asked to Lebron, but did it in a jokingly matter. The main goal of this video was to insult Lebron and his decision to broadcast his announcement on a one hour television special. Within the video, after the joke is over, Bill Simmons explains that he liked the announcement because it created a villan atmosphere Lebron. This video takes a bias against Lebron because it makes fun of him and also points him out as a bad guy. The language in this video express humor that is used to bring down Lebron.


The fourth article that I viewed was an international article that covered Lebron James, and it was from BBC. This article from BBC starts out by telling the audience who Lebron is, and then compares the importance of his free agency drama to that of a popular internationally known soccer player. The article for James was very short, and the author just hit the main facts about the story and did not go into a discussion about whether or not he agrees or disagrees with Lebron’s decision. There is no bias found in this article because it is an international news company, and their main focus is not American sports. The article did use a similar quote to what was found within the CNN article.


The fifth article that I viewed was from a radio broadcast from NPR, and they took a bias approach against Lebron and ESPN. The speaker starts the article by poking fun at ESPN for broadcasting Lebron’s announcement on a one hour special, and then the speaker takes a shot at Lebron by reminding him to take his ego with him. The language of the article is used to attack Lebron and his decision, and the entire article is against Lebron. Because the medium for this article was the radio, there is are a lot of words used and a lot of discussion instead of going straight to the point. Overall, the radio broadcasted attacked Lebron and ESPN, and there was a complete bias against the two.


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