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Television Commercial Analysis

Tonight I decided to watch the television show “Family Guy” at 8:00pm. The show was obviously a rerun because the character designs looked terrible, which meant that it was an episode from the first season of the show. While watching Family Guy, I saw twenty-five different commercials, and none of them were ever shown twice. I thought that this was interesting because when I usually watch a television show, I feel like I see at least one commercial twice. A common theme found amongst these commercials was that they all seemed to be aimed at an age group between 15 and 24 years old. A sample of the commercials shown include the new Twilight movie, fast food restaurants, such as McDonalds, and World of Warcraft.

One of the commercials that stood out to me as being focused toward the 15 to 24 age group was a Sunkist commercial. This commercial was advertising their orange soda, and they used a popular spot for people of this age group, the beach. The commercial included multiple people, who looked to be around 18 years old, running around and enjoying the beach while wearing swimwear. The commercial included both men and women, and they were all having a good time. Their attempt at connection their soda to the beach was a success with this commercial. Sunkist chose the beach to market their product because their logo is a sun, and what better place to see and play in the sun than the beach.

Personally, I feel that Sunkist did a good job with this commercial because they included many different aspects of a person in their target age group. Their goal was to combine their product with that age groups favorite place to be. The beach, sun, and cold drinks are all things that interest people of that age. Sunkist’s marketers did a great job understanding what people in the 15-24 age group enjoy.

– Scott Hutcheson

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